Puig

Puig is a third-generation family-owned fashion and fragrance business based in Barcelona. The strength of Puig lies in its ability to build brands, to shape the image of brands through fashion, and to translate that same image into the world of fragrance through storytelling and product excellence.

The company’s strong performance has resulted in substantial growth and revenues of € 1.49 billion in 2013. Puig success stories include a combination of owned brands such as Carolina Herrera, Nina Ricci,Paco Rabanne, Jean Paul Gaultier, Penhaligon's and L'Artisan Parfumeur, licenses such as Prada, Valentino and Comme des Garçons, and celebrity fragrances. Puig products are sold in more than 140 countries.

Work

  • Digital Strategy & Activation for China brand portfolio