• Serpent Bohème Collection

    Boucheron

Boucheron

One of the most high-end jewelers of the world, Boucheron was also the first to establish a presence at Place Vendôme 120 years ago.

Boucheron is expanding its offline and online presence in China and Hong Kong to reach a growing number of exclusive and sophisticated consumers.

Work

  • 360° Social Media Strategy and execution: Sina Weibo, WeChat, Video management,  campaigns, KOLs program...
  • Search marketing for China and Hong-Kong