We are Digital Experts

We act local

We think Global

VELVET is a digital agency servicing Premium and Prestige Brands

As the digital partner for exclusive brands, we envision our role extending beyond providing one-off digital solutions. Infusing a digital culture into our clients’ organization is part of our added-value and long-term mission.

We call it digital inception.

In recent years, China has become a pivotal growth market for multinational brands and retailers. At the same time, the Internet has empowered affluent and middle-class consumers to discover new brands, fashion trends and enjoy unprecedented e-shopping experiences.

VELVET was founded in Shanghai amidst these transformations to support luxury and prestige brands in identifying new opportunities and navigating the promising yet complex and rapidly evolving market.


Patrice Nordey is a digital veteran with over 15 years of e-Business experience across Europe and Asia Pacific (China, Japan and South Korea).

As Founder and CEO of the Shanghai-based company VELVET Group Ltd., he supports international groups to deploy Digital Marketing & Communication, Social Media and e-Commerce activities in China. With VELVET, he created the concept of a “digital inception agency” for luxury and prestige brands.

Nordey started his career in 1998 with the creation of Neteconomie.fr, an online magazine acquired in 2008 by leading French television company M6 Group.

He then joined BNP Paribas. During his 11-year tenure, he worked for the Executive Committee to coordinate the group’s digital strategy and on the business development of L’Atelier, BNP Paribas' digital innovation arm, first in Paris and then for five years in China as head of the newly formed APAC subsidiary.

More recently, Nordey has been involved in numerous projects with global brands including L’Oreal, Lagardère, Total, Converse, Christian Louboutin, Hermes, Richemont, Yves Saint-Laurent, Dior, BNP Paribas, Kering, Puma, Leroy Merlin, and Ventech.


Strategy & Innovation (consulting)

  • Market Research
  • Omnichannel WeChat Strategy
  • China Learning Expeditions
  • In-Company Training Programs

360° Social Media Services

  • Community Management
  • Influencers Management
  • Social Advertising
  • WeChat Marketing Solutions
  • WeChat Enterprise Solutions


  • Campaigns Creative & Operations
  • Editorial Content Development
  • Visual Content Development
  • WeChat H5 Apps Development


  • Banner Display Advertising
  • Video Display Advertising
  • Search Engine Marketing
  • Website optimization
  • Data Tracking & Monitoring

Interested about our services?